What is the period after which a lead is considered overdue?

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A lead in Navy recruiting is typically considered overdue after 30 days. This timeframe is established to ensure that potential recruits are followed up with in a timely manner, facilitating effective recruitment and engagement. By assessing leads within this 30-day window, recruiters can maintain momentum in their efforts and maximize the chances of conversion.

This timeframe balances urgency with practicality, acknowledging that a potential recruit may need time to consider their options without letting important opportunities linger too long. Monitoring leads closely within this period helps maintain effective communication and demonstrates the commitment of recruiters to assist applicants throughout their decision-making process.

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